North Sydney, NS - Soaking your family, friends, and co-workers with ice cold water is generating a media storm around North America and raising awareness for ALS.
ALS, Amyotrophic Lateral Sclerosis (also known as Lou Gehrig’s disease) is a fatal neurodegenerative disease. People living with the disease become progressively paralyzed due to degeneration of the upper and lower motor neurons in the brain and spinal cord. People who are affected eventually lose the ability to initiate and control all voluntary movement.
As the ALS Ice Bucket Challenge sweeps the nation some of those living with the disease say it’s raising money for a worthy cause and keeping the horrible disease in public consciousness. The challenge involves donating money and recording a video of yourself having ice water dumped over your head then nominating three other people to do the same. The team at Mactech Distance Education took on the challenge on Friday afternoon.
Through this initiative – ALS Associations across North American have been gaining a tremendous amount of support through donations and awareness.
Regardless of its origins, the ice bucket challenge has become an internet sensation and a successful charity campaign, raising, to date, more than $2 million dollars in Canada in less than a month.
About 3,000 Canadians are living with the disease. ALS has no known cure or effective treatment…yet.
You can find out more about ALS and how to donate by visiting www.alsns.ca or www.als.ca